By Greg Hazley
Redpoint Marketing PR has picked up North American PR duties for the Saint Lucia Tourist Board, following a review.
Image: SLTB |
Interpublic's Current Lifestyle Marketing was the incumbent agency for the Caribbean island.
SLTB director of tourism Louis Lewis said he anticipates a "fresh approach" in making the change. He said the firm will help train stakeholders to improve their current PR strategies to boost visibility in the U.S. and Canada.
Tourism contributes 64% of the country's GDP.
New York-based Redpoint principal Victoria Feldman de Falco will lead the account team, which hits the ground running with a 20-city road show through October.
St. Lucia, which gained independence from the U.K. in 1979, posted more than 31% growth in tourism arrivals for the first six months of 2010, compared with '09.
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