By Greg Hazley
Michelle Herman, senior VP at Waggener Edstrom, has been named general manager for the three North American offices of Bite Communications, based in San Francisco.
Bite, part of Next Fifteen Communications with firms like Text 100 and Outcast Communications, has N.A. offices in New York and Toronto, as well.
Herman has moved between the corporate and agency sides of PR. She led WaggEd's global tech practice and served as GM for San Francisco after corporate postings at Hyperion Solutions.
She was previously on the agency side as a senior managing director at SparkPR and built up Hoffman Agency's Hong Kong office. She was also as VP/corporate comms. at Cadence Design Systems.
Bite's N.A. clients include Sybase, HP and Vonage.
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