By Greg Hazley
The California Highway Patrol has re-issued an RFP for its PR and media account with a new deadline of Sept. 8.
The CHP, which seeks a firm to support its office of community outreach and recruitment, previously released an RFP in July.
The work covers PR, media relations and public service advertising in both English and Spanish and serves the dual purpose of supporting both traffic safety campaigns and officer recruitment.
A 22-month contract is planned beginning December 1, according to the RFP.
The CHP is based in Sacramento.
Ogilvy has worked with the law enforcement agency in the past.
Proposals are due Sept. 8.
Download the RFP (PDF).
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