By Greg Hazley
Hill & Knowlton has picked up Dolby Laboratories' global PR account, following a review.
H&K's San Francisco will lead the lucrative account, which covers corporate communications in the U.S. as well as PR support for products like Dolby 3D Cinema and Dolby PC Audio.
The audio technology company tapped sister WPP unit Ogilvy PR Worldwide earlier this year to handle PR in China.
H&K offices in Seattle, Los Angeles, New York, India, Italy, Korea and the U.K. will support H&K/S.F.
Catherine Ogilvie, vice president, corporate communications, said the firm showed fresh and creative thinking as well as clear counsel and media relationships.
Dolby's third quarter revenue was up 34% to $230.3M while profit rose 24%. Licensing represents more than 80% of its revenue as its technology is used in prominent consumer electronics.
Joshua Reynolds, global technology practice director for H&K, said in a statement that Dolby is at an "exciting moment in the company's history."
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