By Greg Hazley
Jerusalem-based Lone Star Communications was the top winner at the Israel Spokesperson and Public Relations Association annual Roaring Lion Awards for 2010.
Lone Star won Gold honors for campaign of the year for its work on behalf of the March of the Living, a Holocaust education effort, in addition to four other Lions.
Levine with his haul of Lions. |
CEO Charley Levine said the March campaign “allowed millions of people everywhere to appreciate its vital message: more than six decades after the destruction, sustaining the lessons – and memory – of the Holocaust remain more important and relevant than ever.”
Lone Star edged Ido Hadari and Maccabi Healthcare services, which took silver, and Nati Zilberman, spokesman for the City of Kiryat Yam, which was awarded bronze in the campaign of the year category.
A campaign by Amiran Fleischer for Israeli cellphone provider Pelephone was tops in the marketing category, while Lone Star’s work for Maccabiah Games and Team USA won in the culture category.
Tel Aviv-based Laniado Communications won top honors in the crisis category for its work during a water workers strike, while honorable mention went to the Nature and Parks Authority for its response to vandalism in the Avdat archaeological site in southern Israel.
Ben Chorin-Alexdranovich won best of the social campaigns for an assignment with the Israel Defense Forces Widow’s Rights group.
Lone Star also won Lions for its international work on behalf of Canadian MP Irwin Cotler and earned a nod in the educational category for the March of the Living campaign, as well.
Here's a complete list of winners.
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