By Kevin McCauley
Jack Pitney, VP marketing at BMW of North America, was killed in a tractor-related accident while working the farm at his vacation home in Dutchess County, New York. He was 47.
BMW did not provide further details of the accident.
The former head of Mazda's PR unit joined BMW in 1995. The launch of the Mini Cooper as a small, premium and fun-to-drive car is credited to Pitney, who served as VP and general manager of the Mini brand from 2001-05.
Pitney worked at Hill & Knowlton/Los Angeles, where he headed the Mazda account. He also launched Nissan's Infiniti luxury lineup while at GCI Group/L.A. and did stints at Ruder Finn, Hill Holliday Connors Cosmopulos Advertising and Bauer & Rosner Marketing Communications.
Pitney was to become VP-eastern region for BMW on Sept. 1.
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