By Greg Hazley
Auto racing giant NASCAR is shaking up its PR apparatus with the departure of a top communications executive and the hiring of a search firm to tap a chief communications officer.
NASCAR said managing director of corporate communications Ramsey Poston will step down by the end of the year after seven years with the association amid a restructuring of its PR apparatus. Jim Hunter, VP of corporate communications, is moving into a special projects role.
PR agency Taylor is advising NASCAR on the revamp and produced a report that recommended the new top position be created atop an integrated marketing communications department, along with the addition several other PR posts that could double its existing staff of more than 20.
Korn/Ferry International has been tapped to run the CCO search.
NASCAR CEO Brian France told the Sports Business Journal: "Our [media relations] model was designed to be more of a service bureau rather than something that could attack all of these things that are evolving. Now we’ve got the right road map to address an ever-changing area and we’re putting a significant amount of resources against it."
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