By Greg Hazley
Opel International, a photovoltaic cell maker for solar energy production, has hired ICR for PR and IR on a monthly retainer.
The pact starting Sept. 1 is capped at $18K/month.
Image: Opel |
Opel and its Opel Solar unit have their operations base in Shelton, Conn., near ICR’s Wesport, Conn., headquarters. Opel’s head office is in Toronto and its shares are traded on the TSX Venture Exchange, which lists early-stage companies not yet ready for the Toronto Stock Exchange.
The company had been working with New York-based PR firm W. T. Blase & Associates. Pat Agudow, VP of public and government relations at Opel, confirmed that ICR is taking over Blase's work.
CEO Leon Pierhal said the company wants to build relationships with analysts, as well as business and trade media as it seeks global investment and a higher profile.
ICR senior VP Gary Dvorchak said the firm will be handling external communications and sees Opel as a “compelling investment proposition” for small cap investors eyeing the so-called clean tech sector.
Opel makes panels and “trackers” which mount solar panels. It closed the second quarter $7.55M in raised capital.
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