By Greg Hazley
Minneapolis-based Olson said Dec. 6 it is acquiring six-year-old Dig Communications, a Chicago PR firm with five offices and 50 staffers across the U.S.
Marino |
Olson, which said Dig is on pace for $7.5M in revenue this year, plans to absorb Dig into 12-person Olson PR making PR nearly 20 percent of the independent marketing communications agency’s revenue.
Dig founder Peter Marino becomes president of the combined PR division. Before founding the firm in 2004, he was at The Boston Consulting Group, Orbitz, Ketchum and Cramer-Krasselt.
In addition to its Chicago base, Dig has offices in Milwaukee, New York, Los Angeles and San Francisco services a client roster that includes Harley Davidson Motorcycles, Southwest Airlines and MillerCoors.
The deal is the second acquisition for Olson this year, following its grab of Denali Marketing in June. The agency’s PR roster includes General Mills and Country Inns & Suites By Carlson. It has 365 staffers overall with the Dig deal. |