By Greg Hazley
The Centers for Medicare and Medicaid Services has issued an RFP to review its pool of PR and advertising agencies for use over the next seven years.
Ogilvy PR Worldwide, Weber Shandwick, Ketchum and Porter Novelli are winding down five-year pacts awarded in 2006.
As assignments arise, the CMMS will get pitches from its selected group for firms in a process known as indefinite delivery indefinite quantity, or IDIQ.
The work includes targeting Medicare recipients, their family and friends, people who will soon “age in” to the program, as well as healthcare influencers and other populations.
The sweeping healthcare reform law passed this year includes several changes to the Medicare and Medicaid programs.
Agencies selected will get year-long pacts with extensions that could stretch to seven years.
Proposals are due Jan. 26. A series of documents for the solicitation can be downloaded here.
The review process is expected to run through August 2011.
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