By Greg Hazley
Wells |
Melanie Wells, executive editor for Forbes Media, is slated to join New York-based DiGennaro Communications in January as managing director to develop a thought leadership division as chief content officer of the firm.
The firm has also hired former Steve & Barry’s marketing and PR chief Howard Schacter as president.
Wells has been at Forbes since 1999, when she joined the magazine as a senior editor after stints at USA Today and Advertising Age. Schacter headed corporate communications at Live Nation and Interpublic’s Draft.
DiGennaro, a five-year-old independent firm, was set up by former J. Walter Thompson global communications manager Samantha DiGennaro. Clients include ad and creative agencies, media and tech companies.
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