By Greg Hazley
Tropicana Las Vegas plans a PR campaign to herald a $180M makeover and spring opening of the world’s largest Nikki Beach.
Dubbed the ultimate beach club concept for a “unique blend of gorgeous people” from throughout the world, Nikki facilities are currently located in Miami Beach, Cabo San Lucus (Mexico), Marbella (Spain), Saint-Tropez (France), Saint Barths (French West Indies), Cabarete (Dominican Republic), Marrakech (Morocco) and Koh Samui (Thailand).
Shelly Mansholt, VP-PR at Tropicana, says the complex is to have “new best-in-class rooms and suites, new casino, restaurants, conference center and many other South Beach theme inspired changes, including the world’s largest Nikki Beach set to debut in the spring.”
Mansholt has distributed an RFP to West Coast PR agencies and is now in the selection process.
A firm is expected to be hired by the end of January.
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