By Greg Hazley
Nada Arnot, who headed audience development for NBC Universal’s iVillage, has been named chief digital officer in RF|Binder Partners’ emerging digital media group.
Arnot oversees a group of 25 at the Ruder Finn unit, handling assignments like social media, mobile communications, location-based services, gaming and SEO.
She was director of audience outreach for iVillage, the media portal geared toward women, and earlier, a senior marketing strategist for parent NBC Universal. In between those stints, Arnot founded Urban Lion Corp., which built up and sold two websites – DailyStoke.com, a surfing site, and TheFunkyStork, which targeted expectant and new fathers.
RF|Binder clients include Dunkin Brands, Staples and Breyer’s.
|