By Greg Hazley
New York-based Krupp Kommunications is guiding PR for the return of Jane Fonda’s iconic fitness video series, slated for Target stores in December.
Fonda sparked a home-exercise revolution in the 1980s with a series of videos starting in 1982 that went on to sell 17 million copies.
GoFit, an 11-year-old home fitness products company based in Tulsa, Okla., has brought in Krupp as agency of record Nov. 14 to handle national media relations and consulting as it re-launches “Jane Fonda’s Workout” as a DVD series and product line available exclusively at Target stores, starting Dec. 26.
“Jane Fonda revolutionized the fitness world when she was in her forties and now she is doing it again at 72,” said Krupp CEO Heidi Krupp.
GoFit cited Krupp’s health and wellnesss PR experience in the decision. The firm, which picked up the assignment from a referral, works with clients like Weight Watchers, South Beach diet author Dr. Arthur Agatston.
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