By Greg Hazley
Groundfloor Media Communications, a Denver-based PR firm, has won an RFP process to guide a statewide campaign to increase the number of Centennial State residents with post-secondary degrees.
Gov. Bill Ritter introduces the campaign Nov. 8. |
The effort, dubbed Complete College Colorado, is led by the office of Gov. Bill Ritter with private and public-sector support from entities like Qwest Communications and The Piton Foundation.
GroundFloor media, working on a six-figure contract, was tasked with launching the campaign’s website, blog, Facebook page and YouTube channel, as well as events and other PR efforts like media outreach. Key points of the campaign are highlighting the impact of a degree on the state’s workforce and economy, financial aid resources available, and programs available to help adults complete degrees.
Ritter announced the effort on Nov. 8 with a press conference in Denver noting the state’s ability to compete economically will depend on preparation "which will increasingly require a college degree."
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