By Greg Hazley
The Federal Trade Commission on Nov. 26 approved a final order settling charges that Reverb Communications engaged in deceptive advertising when staffers posted as consumers and posted game reviews in the iTunes game store.
The FTC said in August that the firm would settle the complaint.
The final agreement requires Reverb and its owner Tracie Snitker to remove the posts – which were published between November 2008 and 2009 -- and bars the firm from engaging in the deceptive practice again.
Snitker, a former director of public affairs and government relations for the Men’s Health Network, told O’Dwyer’s in August that it became apparent during discussions with the FTC that the two sides would never agree on the facts. She said she views the incident as a “frivolous matter” and noted that the deal was for settlement purposes only and does not constitute admission of a legal violation.
Reverb specializes in video game PR and is based in Twain Harte, Calif.
|