By Greg Hazley
Ogilvy PR Worldwide has picked up a contract worth up to $26M funded under the federal stimulus law with the Agency for Healthcare Research and Quality, the Dept. of Health and Human Services research unit charged with improving healthcare in the U.S.
Ogilvy’s Washington, D.C., office was tabbed to create a “publicity center” to market comparative effectiveness research reports and related materials to various audiences, including healthcare providers and consumers.
The contract, which could stretch three years, is funded with $18M in stimulus funds in the first year, plus two $8.4M option years. It was awarded Sept. 30 following a request for quotes in May.
Ketchum picked up two big contracts earlier this year to handle marketing communications supporting electronic medical records as part of the stimulus law’s funding of healthcare technology.
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