By Kevin McCauley
Dan and Ruth Edelman on July 1.
Photo by Richard Shay |
Edelman has launched "Ruth: Edelman Integrated Marketing" to honor the wife of PR firm founder, Dan Edelman.
CEO Richard Edelman told O’Dwyer’s that his mother is "thrilled" with the tribute.
R:EIM offers brand & visual design identity, editorial, consumer advertising, events, graphics, mobile marketing and playanywhere content to clients such as UPS, Samsung, Starbucks, Pfizer, eBay and Smith Brothers Farms.
In announcing the unit, Patrick McGuire, president of Ruth, said Ruth Edelman "has been a protector of the Edelman brand for 58 years."
McGuire reports to Matt Harrington, president & CEO Edelman U.S.
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