By Kevin McCauley
Twentieth Century Fox Entertainment has tapped Hill & Knowlton to handle corporate and consumer PR for its film, TV programming, acquisitions and productions on Blu-ray discs and DVD.
James Finn, senior VP at the News Corp. unit, believes H&K's "divergent thinking" will complement his company's strategic publicity efforts.
He's confident the PR firm's work with entertainment clients such as Dolby, THX, Technicolor and Blockbuster, provides the "invaluable knowledge, creativity and resources "to give Twentieth Century Fox Home Entertainment a "distinct edge in the industry."
Hope Boonshaft's Los Angeles office will lead the account with support from New York.
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