By Greg Hazley
A multi-agency team led by incumbent Runyon, Saltzman & Einhorn has fended off two challengers to retain Network for a Healthy California’s nearly $40M advertising and PR account, following an RFP process.
Sacramento-based RS&E pitched with its incumbent PR partners Paine PR and Hill & Knowlton, along with Solsken PR and Marketing and Field Research Corp.
The review process included a 425-page RFP released in April to guide communications for the state Department of Health program formerly known as “5 a Day” that urges Californians to eat well and exercise to avoid obesity and other chronic ailments.
Challenging the incumbents were two teams. Fraser Communications pitched with Grayling, Solution Group for Policy Studies, Mockingbird Communications, Young Communications and Nakotomi & Associates.
Interpublic’s Campbell-Ewald also submitted a proposal with Accentmarketing, MUSE, Edelman and IW Group.
A three-year contract worth $39.5M is planned, covering public service announcements, press kits, spokesperson training and other PR tasks. To pitch, firms were required to have $7M in annual billings over the last three years in the Golden State.
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