By Greg Hazley
Qorvis Communications kicked of an augmented reality campaign on cyber security across the federal government for client Intel on Oct. 4 timed to coincide with National Cyber Security Awareness Month.
Federal IT "decision makers" are the key target.
Jason Siegel, a Qorvis partner who leads it interactive unit, said the effort is intended to build a "strong social conversation around cyber security."
The push, dubbed DC Represents, follows Intel’s nearly $7.7 billion acquisition of security software marketer McAfee in August.
A website with a Twitter-enabled framework asks visitors “What does DC represent to you?” and hosts an augmented reality game called “Security Breakout.” It also hosts a series of Intel white papers on topics like Web 2.0 security and web server encryption.
Qorvis handled Intel’s “ScratchITandSee” campaign last year. |