By Greg Hazley
Kekst and Company and Sard Verbinnen & Co. are PR advisors in the $1.2 billion deal to expand an alliance between Spanish Media giants Grupo Televisa and Univision Communications.
Televisa, based in Mexico City and dubbed “numero uno” in the Latin media world by Hoover’s, said Oct. 5 that it will invest a net $1.2 billion in Univision and expand a long-term program license deal between the companies.
Univision lands exclusive U.S. Spanish-language digital rights to Televisa programming – including Mexican soccer -- for TV and the Internet under the new deal.
Sard Verbinnen managing director Stephanie Pillersdorf and principal Cassandra Bujarski work with Univision, while Kekst partners Robert Siegfried and Jeremy Fielding counsel Televisa.
Televisa executive VP Alfonso de Angoitia said the U.S. market is key to the company’s strategy of expanding beyond Mexico, where it is the top broadcaster with four networks and 260 affiliates.
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