By Greg Hazley
[Update 10/27/10: This RFP was canceled on Oct. 26 by the school, which said it has decided to delay consideration for the contract as it "embarks upon an integrated approach to its marketing and branding to unify messages and approaches to future efforts."]
The University of South Carolina has put out an RFP for its advertising and PR work stretching up to the next five years.
Cyberwove, Chernoff Newman and Carnegie Communications are among firms that have worked with the school in recent years.
The work covers various marketing communications assignments, including earned and paid media.
The university’s flagship campus is in Columbia, with four-year campuses in Aiken, Beaufort and Spartanburg-Greenville, in addition to four two-year campuses. The school, which touts that it endured the Civil War and Reconstruction, was founded in 1805 and permanently chartered in 1906.
Undergraduate enrollment topped 20,000 in 2009 and 28K including its graduate schools.
The RFP, issued Oct. 18, carries a deadline of Nov. 4.
Download the RFP (PDF).
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