By Greg Hazley
Publicis Groupe posted a 26 percent jump in third quarter revenue – including 12% organic growth in North America – citing an upturn in the global advertising market and payoff from investments in digital and emerging markets.
Third quarter revenue rose to 1.3 billion euro (about $1.8 billion), including 666M euro ($932M) in North America. Publicis said operations in the so-called BRIC countries – Brazil, Russia, India and China -- saw revenue rise 15.6%.
“Despite traditional fourth-quarter uncertainties, we are confident about how the year will end,” said chairman and CEO Maurice Levy.
Levy said digital now accounts for 44.4% of Publicis’ overall revenue in North America.
For the first three quarters, Publicis revenue is up 18.5% over 2009.
Levy said the company’s October 1 acquisition of Indian PR agencies 20:20 Media and social media unit 2020Social makes its MSLGroup PR division “India’s leading player in the discipline.” That deal is subject to Indian regulatory approval.
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