By Greg Hazley
The Tourism Authority of Thailand has moved its PR account to Lou Hammond & Associates, following a competitive review.
Geoffrey Weill Associates had the account since mid-2008.
Photo: TAT |
New York-based Hammond is charged with brand positioning, social marketing and media relations for the Thai authority, which uses the tagline “Amazing Thailand” to pitch the tropical Southeast Asian country for tourism.
Thailand faced international scrutiny earlier this year when dozens were killed and more than 1,800 injured in a police crackdown on political demonstrators in the capital, Bangkok, in May.
The Royal Thai Embassy in D.C. inked an $80K-a-month, three-month pact with Podesta Group in June following that outbreak for message development, media outreach and media training.
Tourism represents only seven percent of Thailand’s $200 billion GDP, but the country is considered a top global tourist destination.
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