By Greg Hazley
Progressive PR firm Fenton Communications has opened its fourth U.S. office, a Los Angeles outpost, following its pickup of a lucrative California account earlier this year.
CEO David Fenton said its L.A. work will initially focus on the First 5 LA account, a multimillion-dollar state-funded advertising and PR push for early childhood education.
West coast managing director Peter Blackman heads the office with new hire Paul Hernandez overseeing day-to-day operations.
Hernandez was recent managing director at legal services firm Sonnenschein Nath & Rosenthal and was director of communications and PA for The California Endowment.
Fenton picked up the $3M First 5 account after being tapped for project work January which was later expanded to four firms in an RFP process.
The L.A. outpost is at 515 South Flower Street, 36th floor, Los Angeles, CA 90071.
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