By Greg Hazley
Baltimore-based Warschawski has acquired Louder Than Words, a boutique PR shop in Waltham, Mass., led by a former Warschawski hand.
Polt and McKenna |
The deal closes Nov. 1. Terms were not disclosed.
Rich Polt, president of LTW who founded the firm in 2003, was a VP at Warschawski in the late 1990s. He’s relocating to Baltimore as a senior VP, while LTW VP Tricia McKenna stays behind in Boston to run that office.
LTW clients include Brand Affinity Technologies, Nonprofit Finance Fund, and Andrea and Charles Bronfman Philanthropies.
Polt, a former Schwartz Communications staffer, said that LTW clients will gain access to Warschawski’s services beyond PR, including design, advertising and interactive.
“I could not be more excited about rejoining my former agency and returning to my hometown of Baltimore,” he said.
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