By Greg Hazley
The Greater Miami Convention & Visitors Bureau has kicked off an open RFQ process to review its PR account covering the U.S. and Canada.
Development Counselors International is the incumbent and its contract expires at the end of the month.
Photo: Miami C&VB |
The GMCVB said the process is a periodic review and does not reflect “dissatisfaction” with its current firm.
The account covers building the Miami “brand,” integrating PR with other campaigns, targeting niche markets, organizing press trips, and general development and implementation of a strategic PR plan, among other tasks.
A three-year contract is planned to be awarded from the RFP process running through September 2013.
The current schedule calls for presentations by selected firms in Miami Oct. 18-20.
Deadline is Sept. 17.
Download the RFQ (PDF).
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