By Greg Hazley
California’s Dept. of Consumer Affairs, which pulled the plug on a $4M RFP for public awareness of its automotive safety and services bureau in June, has re-issued the call for pitches with a deadline of Oct. 21.
Astone Crocker Flanagan is the incumbent and has handled the account since June 2007.
The social marketing, PR and public service advertising account supports the Golden State’s Bureau of Automotive Repair, which handles emissions education, consumer rights and other issues for the state’s 2.5M registered drivers.
The RFP was originally released in March. The new RFP has lowered the threshold for billings by ad and PR agencies to $1.5M after it originally required firms to do $2M worth of business annually in the state.
Options could carry the contract to $12M over three years.
Link to PDF file: http://www.odwyerpr.com/members/rfps/0909calif-auto-rfp.pdf
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