By Kevin McCauley
Weber Shandwick is providing PR services to the Canadian Foundation for AIDS Research, which was founded in 1987 to raise awareness and generate funds for HIV and AIDS research.
The Interpublic operation, on a pro-bono basis, is to do PR, brand building, corporate communications, media relations, digital/social media strategy and issues management.
Greg Power, president of WS-Canada, says the partnership with Canfar is to drive “brand awareness and organizational success in the hopes that together, we can help win the fight against HIV/AIDS.
Canfar, which is in Toronto, has funded about $17M in research projects.
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