By Kevin McCauley
Atomic PR has picked up the Technology Council of Southern California account for positioning and messaging for the organization founded in 1991 as the Software Council of Southern California.
Atomic also will provide media relations for the Council's newly formed peer-to-peer, industry and disciplined subgroups, and will promote its various education and networking events.
Rich Sharga, president of the Council, cited Atomic's "deep understanding of the challenges and triumphs tech brands face" plus its experience of creating "actionable" PR campaigns in announcing the hire.
Atomic's Los Angeles office oversees the Council's activities. That office has just added Katie Gerber, a 10-year-old PR pro.
Gerber, a veteran of A&R Partners/Edelman, guided Adobe and palmOne. Most recently, she worked for Disney Interactive Media promoting online gaming and handling properties such as "Cars," "Disney Fairies" and "Pirates of the Caribbean."
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