By Kevin McCauley
Osborn & Barr, the agricultural PR giant the does PR work for Monsanto, has spun off Elasticity, a digital/word-of-mouth firm launched Jan. 1, 2009 by Fleishman-Hillard veterans.
CEO Michael Turley says the spin-off reflects O&B’s changing needs and Elasticity’s "emerging ability to be self sustaining."
With the move, Elasticity shifts from O&B's St. Louis headquarters to a newly renovated office on Lucas Ave. in the "Gateway to the West."
Elasticity has conducted programs for Anheuser Busch InBev, Sony Online Entertainment, Toro, American Mustache Institute, Charter Communications and Capital One. It was founded by Dan Callahan, Brian Cross and Aaron Perlut.
O&B also has offices in Kansas City and Des Moines.
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