By Greg Hazley
Motorola has tapped Weber Shandwick to guide North American PR for its Motorola Mobility division after an RFP process and ahead of a planned split of the company into two publicly traded entities next year.
A Motorola Droid smartphone |
The Mobility division, which made up about 65 percent of its $11.1 billion revenue in 2009, includes its mobile devices like smartphones and home devices like cable boxes, while the second unit, Motorola Solutions, encompasses its business services and networks.
Jennifer Erickson, chief communications officer for the Mobility business, cited Weber Shandwick’s digital expertise and “bench strength,” as well as its mobile device and entertainment experience.
Fleishman-Hillard previously handled Motorola’s mobile devices. Edelman continues to rep the Solutions business.
Schaumberg, Ill.-based Motorola announced the split plans in February after delaying spinoff plans for its handset business in 2008. The plan is set to be executed in the first quarter of 2011.
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