By Kevin McCauley
The New York Times has signed Goodman Media as the paper's PR chief Bob Christie works to put his team in place at the "Gray Lady."
Christie exited the VP-communications post at Wall Street Journal parent Dow Jones & Co. in March for the NYT.
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He wooed Tom Goodman's firm, which handled PR for the DJ and the WSJ, during the summer. Goodman told O'Dwyer's he didn't announce the win because he was waiting for Christie to staff up.
Christie, who is on Twitter at @NYTPRGuy, also hired Dow Jones' Danielle Rhoades-Ha to get publicity for the breaking stories and booking NYT reporters on TV, according to a report in the New York Observer.
The Observer posted its piece today, reporting that the "next battleground" between the NYT and WSJ is over their PR departments.
Dow Jones named Bethany Sherman its chief communications officer effective March 29.
She joined after an eight-year stint at Nasdaq OMX Group, where she was senior VP-corporate communications. Prior to Nasdaq, Sherman was chief client services officer for Middleberg Euro RSCG.
Christie was named senior VP corporate communications at New York Times Co. on March 9.
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