By Greg Hazley
Nissan Motor said it is integrating brand, marketing and communications under a new header dubbed global marketing communications and based at its Yokohama, Japan, headquarters.
The company said the move is intended to “refine and strengthen” its global brands.
Under the shuffle, Renault-Nissan global director of communications Simon Sproule will join the parent company as corporate VP for the global marcomms. team, reporting to senior VP for global planning and program management Andy Palmer.
The automaker said the new marcomms. team will be fully operational by the start of its new fiscal year.
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