By Greg Hazley
The University of Colorado is looking to hire a firm to develop a strategic communications plan for its new $30M Anschutz Health and Wellness Center, seen as the anchor in the regional development of a "Silicon Valley of Health & Wellness."
Officials broke ground on the new center Sept. 7 in Aurora, Colo. |
The center, which broke ground this month, is part of the university’s Denver-based medical school and will focus on treating individuals as well as corporate wellness programs.
A key goal is for the center -- slated for a spring 2012 opening -- to serve as an anchor of a larger "wellness campus" and eventually foster a health and wellness industry in the region akin to Silicon Valley in northern California.
An RFP issued Sept. 28 calls for a PR plan to reach both internal (students, researchers, medical pros) and external audiences (the public, companies, government agencies and funding sources) at the local, regional and national level.
The university said it plans to award a one-year contract with four option years.
University procurement official David Turner said he’ll take any questions (David.Turner [at] cu.edu; 303/764-3434).
Proposals are due Nov. 2.
Download the RFP (DOC).
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