By Kevin McCauley
The U.S. Army has enlisted McCann WorldGroup for another tour of duty effective April 7, according to Dan Elkins, deputy for PA at the Army’s mission and installation contracting command.
Interpublic’s Team McCann, which has Weber Shandwick handling PR, developed the “Army Strong” campaign. It has worked the account since 2005.
The renewed contract is for one-year with annual option periods during the next four year. It is worth from $185 to $200M annually for advertising, Hispanic outreach, digital, media buying, PR, and recruitment duties.
IPG has 300 staffers on the Army business.
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