By Kevin McCauley
Ogilvy PR Worldwide has inked a two-year $780K pact with Hong Kong to inspire and enhance confidence in that Chinese city’s as an international business and investment center.
The WPP unit is to arrange media interview with key members of the government of Hong Kong Special Administrative Region and organize “casual VIP dinner/reception members” for influencers in the arts, medical sciences and public affairs, according to its federal filing.
Special events tied to the Chinese New Year, film festive and the anniversary of Hong Kong’s handover from the U.K. to China are to be promoted under the contract with a $32,500 monthly retainer.
Ogilvy reports to Donald Tong, Hong Kong’s commissioner for economic and trade affairs. Its CEO Christopher Graves served as Asia-Pacific chief before assuming the helm in 2009.
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