By Greg Hazley
The Greater Miami Convention & Visitors Bureau has moved its U.S. tourism PR account to Interpublic's Current, following an RFQ process.
Development Counsellors International was the incumbent.
Photo: Miami C&VB |
Charlie Haz, a media relations staffer at the bureau, told O'Dwyer's 11 firms pitched, a field which was narrowed to six finalists.
Current's New York office will lead the account. The Chicago-based firm is led by Weber Shandwick alum Virginia Devlin, who confirmed the win.
Devlin said the account will be run out of Current's New York office under the leadership of Sara Joseph, VP and the agency's travel practice head.
The RFQ, released in September, called for a three-year contract through September 2013 guiding PR for the Miami “brand.”
Work includes development and implementation of a strategic PR plan, as well as efforts like press tours. A specific emphasis is placed on attracting visitors through media publicity during the summer and so-called shoulder season, between the peak and low point of tourism.
|