By Greg Hazley
Miami Beach has kicked off an RFP process for its PR, destination marketing and communications account through mid-May.
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The move by the Miami Beach Visitor and Convention Authority follows the award of the larger-scoped Greater Miami Convention & Visitors Bureau’s PR account to Interpublic’s Current this month, following an RFP last fall.
The Miami Beach RFP was issued April 25.
Grisette Roque Marcos told O'Dwyer's there is no incumbent for the account.
The Miami Beach authority, which promotes the city’s image globally, nationally and locally, wants a firm to develop a media outreach plan, implement and manage social media strategy, and handle other tasks like maintaining an image library and draft/pitch stories.
A pre-RFP submission conference is slated for April 29 in Miami. Proposals are due May 16.
Download the RFP (PDF).
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