By Greg Hazley
Tita Freeman, VP of communications and strategy for the U.S. Chamber of Commerce, is slated to move to the National Retail Federation this month to build up its public affairs function.
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Freeman will take the title of senior VP for communications and public affairs at the NRF, the top trade group for retailers which has created a new strategic plan geared toward advocacy, communications and grassroots engagement. She is charged with growing and enhancing its growing PA operation.
In a statement, NRF president and CEO Matthew Shay said Freeman is “uniquely qualified” to advance the retail industry’s agenda “and to bring NRF’s public affairs to the next level.”
Freeman headed comms. strategy, media, advertising, marketing and online efforts for the Chamber, which she joined in 2008 from Google’s Washington, D.C., outpost. She helped the tech giant put together its first outreach plan for dealing with trade and interest groups.
Previous stints included the Business Roundtable and APCO Worldwide.
The NRF notes retailers include 1.6M companies and 25M workers who post sales of $2.4T/year.
The Chamber, a lobbying giant for the business sector which has been conducting a search for a PR agency and bolstered its digital capabilities last month, has not yet named a replacement for Freeman.
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