By Kevin McCauley
Elevation Burger, the nation’s first organic hamburger chain since opening in Falls Church, Va., in 2005, is looking for a PR firm to support its market expansion program.
Elevation burger |
Elevation expects to grow from 25 restaurants at yearend to 100 by the end of 2013.
The chain features beef from grass-fed cows, hand-cut french fries cooked in olive oil and shakes made from ice cream and hormone free milk.
EB identifies “discerning parents” as its core market. They choose healthier dining options for their children and themselves. That market includes “overly concerned mini-van driving moms” along with “Prius/Saab station wagon environmentally conscious types,” according to the RFP.
The company is looking for PR, media/blogger outreach, “relationship building with appropriate centers of influence,” community relations and Twitter/Facebook development.
The PR firm will identify organizations that EB staffers should join and work for placement on the Food Network and similar channels.
EB expects to interview five firms for the job that will have a monthly retainer from $3K to $5K. August 31 is the deadline for proposals.
James Stewart (james [at] elevationburger [dot] com) is handling the search.
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