By Greg Hazley
Perdue is reviewing its social media work with Fleishman-Hillard as part of a wider review of its creative advertising account handled by Interpublic’s Deutsch in some form for the past 40 years.
A spokeswoman for Perdue told O’Dwyer’s F-H’s PR account is not part of the account review, only its social media work.
F-H, part of Omnicom, recently handled Perdue’s “Verifiably Good” YouTube contest, a campaign to support a new USDA Process Verified Seal on its products which had consumers shoot clips using the campaign’s slogan. The firm is expected to pitch the consolidated account.
Ad Age reported that the poultry giant ended its decades-long run with Deutsch, kicking off a review for creative, digital, media buying and social media. The company says the move is an effort to consolidate its marketing.
In June, the New York Times previewed a broader advertising mix from Perdue beyond its iconic spots featuring Frank Perdue and, more recently, his son, Jim, as the company sought to reach consumers more concerned about the food they eat.
Search firm Select Resources is handling the review.
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