By Kevin McCauley
Allison & Partners, which is owned by MDC Partners, has opened its first overseas office in London. Susanna Hughes, a native of the U.K., heads the operation.
Scott Allison selected London for the A&P outpost because it’s a “magnet for foreign investment and a hub for global brands.”
Hughes has worked on B2B, consumer technology, travel and professional services clients.
San Francisco-based A&P registered $15.5M in 2010 fees. That was up six percent from the earlier year.
Miles Nadal, MDC CEO, has made overseas growth a priority for his ad/PR operation. Europe and Brazil are priorities.
Kwittken & Co and Sloane & Co. are other PR units of MDC.
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