By Kevin McCauley
Craig Robinson, general manager of KNBC in Los Angeles, takes the executive VP/chief diversity officer at NBCUniversal on August 15.
He succeeds Paula Madison, who stepped down in May.
Robinson’s role is to promote a corporate culture that values different ethnic and lifestyle backgrounds throughout NBCU and act as liaison to national and local officials. He reports to CEO Steve Burke.
Robinson worked at NBC broadcast properties in Washington and Columbus before moving to Los Angeles.
During its bid for NBCU, Comcast pledged to step up its diversity efforts.
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