By Greg Hazley
Spring, O’Brien has booked North American marketing communications duties for the Chilean government’s tourism board, Turismo Chile, following a competitive review.
Latitude was the incumbent.
New York-based SO is charged with PR, trade relations, special events and advertising in the U.S. and Canada for the Santiago-based organization.
Chris Spring, president of the independent firm, said Chile has “come of age” offering both adventure as well as world class hotels and experiences.
Spring noted Chile is the 21st country the firm has handled since its 1982 start.
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