By Kevin McCauley
Swiss watchmaker Tag Heuer has cut ties with Tiger Woods, according to a statement from its CEO Jean-Christophe Babin. The sponsorship was reportedly worth $10M.
The move takes "account of the sensitivity of some consumers." Babin hopes Woods can "overcome his difficulties."
The company had a ten-year relationship with Woods. It stopped promoting his image in the U.S. in late 2009 when his sex scandal became public.
Babin will continue to sell support Woods’ charitable foundation from proceeds of a watch the he designed, reported the Associated Press. He called Woods a "huge talent" with great mental strength.
Tag Heuer’s current brand ambassadors include Leonardo DeCaprio, Marie Sharapova and Sebastien Ogier.
The roster of former sponsors of Woods includes Accenture, Gillette, AT&T, Golf Digest and Gatorade.
|