By Greg Hazley
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MSLGroup has brought in agency vet Jack Yeo to head its new Midwest crisis and issues management operation.
Yeo, who was COO for Chicago PR firm Henson Consulting, takes a senior VP title with the Publicis unit in the Windy City.
Joel Curran, Chicago managing director for MSL, said the creation of a crisis and issues unit for Midwest clients fulfills an ongoing demand from current and prospective clients in the corporate and consumer space.
Yeo was a director during 12 years at Burson-Marsteller, handling big ticket clients like Hormel, the Chicago White Sox and Ameritech. He joined that WPP unit after getting his start in PR at sister firm Hill & Knowlton.
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