By Greg Hazley
Ketchum’s ongoing work promoting electronic health records for the federal government received a $1.1M boost last week as the firm locked up a year-long modification of its efforts for the Centers for Medicare and Medicaid Services through August 2012.
The Omnicom unit landed a $25M contract for a two-year paid and earned media campaign with the U.S. Dept. of Health and Human Services in March 2010 to back digital health records, which are mandated by the Health Information Technology for Economic and Clinical Health, or HITECH, Act of 2009.
Ketchum added a nearly $4M contract later that year with the Centers for Medicare and Medicaid Service for similar PR work.
The latest pact builds on its existing contract and was awarded based on federal contracting rules that allow for such assignments to be given based on a pre-approved lot of firms.
All of the electronic health records PR work has been funded under the federal stimulus law.
|