By Greg Hazley
The University of Colorado’s business school is looking for outside PR consulting support as a new dean seeks to hone its external messaging and change its internal culture.
Photo: Univ. of Colorado |
The Boulder-based Leeds School of Business, renamed in 2001 after a $35M donation from New york businessman Mark Leeds, tapped the University of Illinois’ David Ikenberry in January after a national search, following the November 2009 exit of Dennis Ahlburg for the presidency of Trinity University in Texas.
An RFP issued by the school calls for PR consulting with expertise in communications and marketing strategy at research-based business schools to develop Leeds’ overall communications efforts. That includes an assessment of its historical PR efforts, as well as strengths and weaknesses of its overall brand.
The project is slated for the 2011-12 academic year.
Proposals are due Aug. 29. Download the RFP (DOC).
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